Our Investment Philosophy

Our four key principles are the underlying and overriding component of our company’s investment strategy and investment process behind all our investable solutions.

QARP (Quality At Reasonable Price)

The end goal is to invest in quality companies trading at attractive multiples that consistently generate wealth for their shareholders.


We are striving to achieve a balance between diversifying to remove specific risk yet not too much to avoid ending up mimicking the index.


Our goal is to beat the market over the long run. We believe the best way to do it is to create a portfolio that looks very different from it.

Low Turnover

Excessive portfolio churning increases trading costs for an investor. It also means a lack of confidence, decisiveness and tax awareness.